DECA Categories

Explore DECA Categories

Discover the four core business categories and what you'll learn in each

📈

Marketing

Brand strategy, digital marketing, and consumer behavior

Category 1 of 4

Topics Covered

•Market Research & Analysis
•Digital Marketing Strategies
•Brand Management
•Consumer Behavior
•Promotional Mix
•Social Media Marketing
•Content Strategy
•Marketing Analytics

Key Skills

Strategic Planning

Data Analysis

Creative Thinking

Communication

Digital Literacy

Customer Insights

Competition Events

✓Marketing Management
✓Advertising Campaign
✓Product/Service Management